Is Yamaha Serious About Bringing in the World's Cheapest Bike?

Yamaha India is setting up to develop a motorcycle which would cost around Rs. 28,000. This would be the world’s cheapest motorcycle and the company is planning to launch this affordable and economical motorcycle for the Indian and African bike market. Presently Yamaha has a very marginal share in the low end commuter segment. The most popular bikes of Yamaha in the low end segment are the YBR110 and Crux. The main motive of Yamaha to launch low price motorcycle is to increase its share in the Indian Bike market. Yamaha is looking forward to give a strong battle to Honda, which recently launched Honda Dream Yuga price tag of Rs. 44,642. It is also projected that Yamaha might get a tough rivalry from Hero Motocorp, which is also looking to bring its economical motorcycle under the price range of Rs. 30,000.





This new bike from Yamaha would be produced in India and exported to other under-developed countries. Till date, Yamaha Crux 110cc is the cheapest motorcycle from Yamaha bikes, which comes with a price tag of Rs. 38,365. Whereas the cheapest motorcycle in India is Hero CD Dawn, which comes with a price tag of Rs. 36,300. Recently Yamaha announced its plans to invest Rs. 1500 crore to build a new plant in Chennai to enhance its production capacity. It is expected that this new low cost motorcycle will be manufactured in this plant only and will be exported to Africa.











Yamaha as the brand is recognized for premium and power performance motorcycles like the FZS, Fazer, Yamaha Yzf R15 etc. These are bikes that are known for the superior performances but also for their high end prices as compared to other brands in the segment. And now it is coming with a cheap motorcycle. Will Yamaha be able to deliver similar kind of performance with its low price bike? Only time can tell how efficient the bike would be and whether it would be able to match up to the high performance that the Yamaha premium bikes offer. However, with Yamaha entering the market of entry level bikes, it would be interesting to watch the battle between the bike makers in the low end motorcycle market. I shared that Yamaha Ray Price in India.