Will TVS Apache RTR bring back the TVS era?

TVS India is one of the oldest two wheeler manufacturing companies in India. They have been manufacturing many efficient and reliable bikes under the batch name of TVS Motors India. This company is known for its innovativeness and also producing vehicles which are very fuel efficient. TVS has been producers of one of the most successful mopeds in the country. TVS bikes also has some best of the motor cycles like TVS Fiero, TVS Victor, and also has started producing new premium bikes Apache series. Though this company has best of the machinery in their ammunition but this company is failing to attract customers and have been registering low sales figures. One of the main reasons for these low sales figure is the fierce competition that is prevailing in the Indian two wheeler markets.











TVS is facing a stiff competition from domestic two wheeler manufacturers like Bajaj Auto and Hero MotoCorp and also from other international brands like Honda and Suzuki companies. These companies are doing well in the Indian market in comparison to TVS. TVS has over looked the need of introducing new variants in their bike lineage, which has led to this situation. TVS has also recorded some low figures in their exports. But TVS India has been known for its innovative nature and it looks like they want to overcome this situation by introducing new variants in their premium bike lineage. TVS has recently launched their revised version of TVS Apache RTR in Indian two wheeler market. The new Apache got a facelift with some cosmetic changes, and the company top official said that this new revamped look of Apache RTR would definitely lead to a positive outcome for the company and will aid the company vision to recapture its share in Indian two wheeler market.











If we look at the add-on features in 2012 TVS Apache RTR, this vehicle is fitted with new headlamp cluster and this new cluster will sport LED lights as their pilot lamps. 2012 TVS Apache RTR also has a new re-designed fuel tank which is gives this vehicle a sporty look. TVS also made some changes to the speedometer by adding digital instrument to it and also has introduced new saddle to the vehicle which makes this bike more comfortable to ride on. But some bike experts say that, the TVS have revamped its RTR vehicle, it still lacks the punch that would knock out its contenders like Honda, Bajaj, Yamaha and Hero. There is still long way to go for TVS Motors and we hope that this veteran company changes itself according to the tastes and preferences of their customer and changing market trends. I shared that 2012 TVS Apache Series to Strengthen TVS Further and TVS Start City launched with unique features.