Yamaha Ray, an all-new offering, was launched on 14 September 2012, in Hyderabad, India amidst high fanfare. This scooter carries with it high expectations from scooter lovers all over the world. With this, Yamaha Bikes marks an entry into the highly competitive scooter market in India. Deepika Padukone, a highly successful bollywood actress has been appointed its brand ambassador.
Yamaha Ray
The looks of the scooter is very sassy assisted by bright colors. Color options to choose from and flaunt include pink, black, grey, purple, blue and burgundy. All of these colors make sure that the Yamaha Ray has an extra dimension on the road. The Yamaha Ray has been specifically targeted on young women, and college-going girls in India, marking Yamaha entry into the women targeted vehicle market. Check out Yamaha Ray pictures on internet now.
Yamaha Bikes engineering does not disappoint either. Yamaha Ray features include, a 113 cc motor that pumps out 7 Brake Horse Powers at 7500 Revolutions per minute. Peak Torque reaches 8.1Nm at 5500 Revolutions per Minute. Weighing at just 104 kilograms, it is also one of the lightest scooters available in the market. A smart move considering Yamaha Ray is aimed at the female segment. The lightweight body ensures that it delivers top performance. The Yamaha Ray specifications are also top good as the the scooter copmes with telescopic forks up front; 130mm drum brakes and 90/100-10 tires. Yamaha Ray also features electric start and delivers an average of 45 kilometers per liter. It will please many pockets. The Yamaha Ray smartly delivers on expectations of scooter enthusiasts with alloy wheels and a twin pod digital speedo cluster. Overall, according to Yamaha Ray specifications, it seems ready to take on the likes of Honda Activa, Hero MotoCorp Maestro and Suzuki Swish, which are currently believed to be the dominants in their respective segment. This sends out a strong message to competitors that Yamaha is serious and hasn’t entered merely to make up numbers.
Yamaha Bikes have spelled out their intentions publicly when it said that it is eyeing 15-20% of the market share by 2016. Yamaha Bikes is aiming to sell at least one million units of the Yamaha Ray by 2014, doubling the figure to two million by 2016. This selling will be aided by its, still in development, factory in Chennai, which is expected to be completed by January 2014. Yamaha has also taken the opportunity to announce that they are looking to make 2.6 million units in the plant by 2018, producing products aimed at customers, both from India and broad. The Yamaha Ray price has been quoted at 46,000 INR (Ex Showroom price New Delhi). Yamaha Ray is the real hit of the automobile industry.
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